Follow brand guidelines. Maintain open lines of communication with your brand team to ensure your content reflects a consistent look, voice and tone. Ensure you have someone (or a group of people) dedicated and held responsible for each of your channels. LET’S START WITH 4 PLANNING BASICS TO SET YOU UP FOR CONTENT MARKETING SUCCESS: 1.
So grab another cup of coffee and let’s dive in, shall we? No matter what your goals are-brand awareness, thought leadership, or lead generation this plan will set you down the right path all before lunchtime. Get ready for an inside look into how LinkedIn marketing successfully distributes content on LinkedIn. Keep in mind these findings have been compiled as a result of multiple tests conducted by the LinkedIn Marketing Solutions team (including yours truly). Find out what content to share, which products suit your needs, and how much time you’ll spend daily or weekly to ensure your brand stays in front of the people who matter most to your business. In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach.
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